Freelance Writer & Creator

Words, work, and
the space between.

I'm a freelance writer and content creator based in Toronto. I write about the craft of creative work, the business of going solo, and what it means to build a life around doing things you care about.

Available for projects · alex@alexmorgan.co

Recent Writing

The Uncomfortable Truth About Going Freelance
Nobody tells you that freedom and anxiety arrive in the same envelope. Three years in, here's what I actually know.
The Quiet Case for Slower Work
Why I stopped optimizing every hour of my day — and started asking what I actually want my work to feel like.
How to Work With Clients Without Losing Your Mind
Lessons from three years of freelancing: what to say yes to, what to decline, and how to protect your creative energy.
Reading List: Books That Changed How I Work
Eight books, a few years apart, that quietly rewired how I think about attention, craft, and creative sustainability.
What a Year of Creative Tracking Taught Me
I logged every project, every hour, every feeling for 12 months. The data surprised me.

About

Freelance writer.
Occasional over-thinker.

I've been writing professionally for about five years — for brands, publications, and my own corner of the internet. I specialize in long-form essays, content strategy, and helping creative businesses find their voice.

Before going solo, I worked in-house at a small design studio in Montreal. These days I split my time between client work and writing things I actually want to write.

This blog is the latter. No pitch deck, no funnel — just thinking out loud.

5 yrs
Freelancing
80+
Articles published
Toronto
Based in